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Nigerian location technology startup Maiaddy has launched Maimaps, a navigation platform designed specifically for the Nigerian market, marking a significant step toward solving one of the country’s biggest digital infrastructure challenges accurate location identification.
The newly launched platform enables users to search, share and navigate to locations using Loccodes, Maiaddy’s proprietary location identity system introduced in 2024. The company says the solution is designed to simplify navigation, improve logistics and eliminate the ambiguity that has long characterised Nigeria’s informal addressing system.
A Navigation Platform Built for Nigerian Realities
Unlike conventional mapping services that depend largely on street names and formal addresses, Maimaps is built around Loccodes—short, unique, machine-readable identifiers assigned to locations across Nigeria.
According to Maiaddy, the platform allows users to search for roads, businesses, homes and landmarks, while also enabling them to navigate directly to any destination using a Loccode. The company believes the technology offers a more reliable way to identify places, particularly in areas where traditional addresses are incomplete, inconsistent or entirely absent.
Addressing a Longstanding Infrastructure Problem
Millions of homes, businesses and public facilities across Nigeria still lack standardised addresses that digital systems can accurately interpret, creating persistent challenges for logistics companies, emergency responders, e-commerce platforms and service providers.
As a result, delivery riders often rely on lengthy phone calls and detailed verbal descriptions before locating customers, increasing delivery times and operational costs.
Maiaddy says Maimaps was developed to eliminate these inefficiencies by providing every location with a stable digital identity that can be easily searched, shared and recognised by both people and software systems.
Supporting Nigeria’s Growing Digital Economy
The company believes accurate location infrastructure has become increasingly important as Nigeria’s digital economy expands.
Reliable navigation systems play a critical role in sectors including e-commerce, ride-hailing, logistics, financial services, healthcare and emergency response, all of which depend on precise location data to operate efficiently.
By introducing a locally developed mapping platform, Maiaddy aims to strengthen the digital infrastructure supporting these industries while reducing reliance on address formats that often fail to reflect local realities.
Designed for Consumers, Businesses and Developers
Beyond everyday navigation, Maimaps is intended to serve businesses and software developers seeking more accurate location intelligence.
Businesses can use Loccodes as a consistent location reference across invoices, websites, customer support channels and delivery platforms, helping eliminate confusion caused by multiple address formats.
Developers, meanwhile, can integrate the company’s application programming interfaces (APIs) and software development kits (SDKs) into applications that require reliable geospatial data, opening opportunities for innovation in mobility, commerce, fintech and smart city solutions.
Available Across Multiple Platforms
Maiaddy said Maimaps is now accessible through Android, iOS and web platforms, allowing users to search for locations, explore nearby places and obtain turn-by-turn navigation using either conventional searches or Loccodes.
The launch represents the next phase of the company’s broader vision to build a standardised location identity infrastructure for Nigeria, following the introduction of the Loccode system nearly two years ago.
A Homegrown Approach to Mapping
As digital services continue to expand across Nigeria, demand is growing for navigation tools that reflect the country’s unique addressing landscape.
Maiaddy believes locally developed mapping infrastructure can play a key role in improving commerce, strengthening logistics networks and enabling more efficient public services by giving every location a clear, searchable and machine-readable identity.
With Maimaps now officially launched, the company is positioning itself as a contributor to Nigeria’s digital infrastructure, offering a homegrown alternative designed to make finding, sharing and navigating locations faster, simpler and more reliable for individuals, businesses and developers alike.
