.
Social media platform X, formerly known as Twitter, is ending its existing creator revenue-sharing programme and replacing it with a new initiative designed to reward users for producing original content and contributing meaningfully to conversations on the platform.
The company announced that the current Creator Revenue Sharing programme will be discontinued on September 7, 2026, marking a significant change to how creators earn money from their activities on X.
Under the new model, X will introduce the Original Content Rewards Program, which the company says will place greater emphasis on creators producing content that adds value to discussions on the platform.
Revenue Sharing Ends in September
X said creators currently enrolled in its revenue-sharing programme will continue receiving payments until the programme officially ends.
The final revenue-sharing payout is scheduled for September 11, 2026, while new enrolments into the existing programme have already been closed.
The transition represents a broader adjustment to X’s creator monetisation strategy as the platform seeks to place greater emphasis on original contributions rather than maintaining the existing revenue-sharing structure.
New Rewards Programme Opens September 8
Applications for the Original Content Rewards Program are scheduled to open from September 8, 2026, subject to creators meeting the programme’s eligibility requirements.
Existing creators will be able to check their eligibility through Creator Studio, under the Original Content Rewards section.
X said creators who have already completed identity verification and connected a valid payment method will not need to repeat those processes when moving to the new programme.
Original Content Takes Centre Stage
The new programme is intended to reward users whose posts contribute original ideas, expertise, experiences, commentary and other material that drives conversations on X.
The company said the change reflects its desire to recognise the creators who contribute distinctive material to the platform and help make it a destination for discussion and information.
The shift also comes after X introduced other changes to its creator monetisation strategy, including efforts to direct greater rewards toward original authors rather than accounts that primarily aggregate or repost material from elsewhere.
What the Change Means for Creators
For creators, the transition will require attention to the eligibility requirements of the new programme and potentially a different approach to monetising content on X.
Those already participating in revenue sharing have a defined transition period, with earnings under the old system continuing until September 7.
Creators who qualify for the new programme will then move to the Original Content Rewards structure following approval.
X Reworks Its Creator Economy
The latest change forms part of X’s wider effort to reshape its creator economy and make the platform more attractive to users producing original material.
The company has increasingly positioned creators as central to its strategy, with monetisation tools intended to encourage users to publish content, build audiences and generate sustained engagement.
By replacing revenue sharing with a programme focused specifically on original content, X is signalling that the quality and distinctiveness of what creators contribute will play a more important role in its future monetisation strategy.
For creators, the immediate priority is understanding the new eligibility requirements as X prepares to move its monetisation system into a new phase from September 2026.
