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Verve has launched the 2026 edition of its National Consumer Promotion, offering cardholders 15% cashback, lifestyle rewards and a chance to win a brand-new car as the payments brand seeks to make everyday transactions more rewarding.
The Verve Goodlife 7.0 Promo, which runs from August through November 2026, is designed to reward customer loyalty by combining instant savings with a range of lifestyle and other prizes.
Under the campaign, eligible Verve cardholders can receive 15% cashback at participating locations on any day of the week.
Each participant is limited to one cashback reward per day, regardless of the number of qualifying transactions completed during that period.
Campaign Expands Reward Options
The latest edition introduces a broader rewards package that goes beyond cashback, with Verve partnering with several consumer-facing businesses.
Participating brands include Google Play, Chowdeck, Glovo, The Place, BuyPower, Quickteller and Medplus, among others.
Through the campaign, qualifying participants can also stand a chance to receive N1 million in school-fee support, premium spa vouchers, weekend staycations, VerveLife VIP tickets and specially branded Verve gifts.
The campaign’s headline prize is a brand-new car, adding a major aspirational reward to the cashback and lifestyle benefits available to participants.
Verve Targets Everyday Spending
According to Cherry Eromosele, Executive Vice President, Group Marketing and Corporate Communications at Interswitch, the campaign is intended to give consumers additional value from purchases they are already making.
She said the initiative reflects Verve’s focus on transforming routine card transactions into opportunities for savings and rewards.
Eromosele noted that the combination of cashback, lifestyle experiences and the opportunity to win a vehicle is aimed at creating benefits that extend beyond the basic function of making payments.
The campaign therefore positions everyday spending as an avenue through which customers can access additional value during the promotional period.
Consumer Rewards Drive Payments Competition
The promotion comes as payment companies increasingly compete not only on transaction convenience but also on the additional benefits attached to everyday digital payments.
Cashback programmes, merchant partnerships and loyalty initiatives have become tools for encouraging customers to keep using particular payment platforms while giving merchants additional opportunities to engage consumers.
For Verve, the Goodlife 7.0 campaign combines these elements by linking card usage to immediate cashback as well as longer-term prize opportunities.
With the promotion running through November 2026, the company is betting that a mix of guaranteed cashback and aspirational rewards will encourage greater engagement with the Verve card ecosystem.
The campaign also underscores the growing role of loyalty programmes in Nigeria’s evolving digital payments market, where providers are increasingly looking for ways to turn routine transactions into broader consumer experiences.
