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Globacom has introduced four new customer-focused offerings as it launched a fresh brand campaign, “Never Settle For Less,” aimed at encouraging Nigerians to demand greater value from their everyday digital experiences.
The campaign and products were unveiled at a media event held at Glo’s headquarters in Victoria Island, Lagos, as the telecommunications company marks 23 years of operations and innovation in Nigeria.
Four Products Take Centre Stage
The new offerings span voice, data, customer onboarding and digital self-service, reflecting Glo’s push to combine connectivity with additional customer benefits.
The company has upgraded its popular Glo Talkmasta “6 for 6” offer. Subscribers previously received six free call minutes and 50MB of data after every six minutes of calls. Under the enhanced offer, customers still receive the six free minutes but now get 100MB of free data, effectively adding another 50MB to the previous benefit.
Glo described the revised offer as a value-focused tariff designed to give customers additional talk time and data when they use the network.
New SIM Customers Get Expanded Welcome Benefits
Glo has also enhanced its Welcome Bonus for new customers.
Customers who purchase and activate a Glo SIM can now receive benefits valued at N2,100, comprising 20 minutes of calls to all networks, 2GB of free data and a one-month GloTV Premium subscription.
The company said the package is designed to give new subscribers an expanded set of benefits from the point they join the network.
Glo Introduces Magic Data Bundle
Another major launch is the Magic Data Bundle, a data proposition that combines a guaranteed allocation with additional bonus data.
Under the offer, qualifying subscribers receive the data included in their purchased bundle alongside an automatic Magic Bonus Data allocation. The size of the bonus depends on Glo’s predetermined allocation structure.
The bundles are available at N1,600 and N3,500, with customers eligible to receive Magic Bonus allocations ranging from 500MB to 12GB, depending on the specific bundle.
Customers can access the offer through the Glo Café app or by dialling *312#.
Glo Café Gets AI Upgrade
Glo has also unveiled a significantly redesigned version of its Glo Café application.
The updated app features a redesigned interface, enhanced security and additional payment options. One of its key additions is Gloria, an AI-powered voice and text assistant designed to help customers find information, resolve enquiries and discover available offers.
Gloria supports English, Yoruba, Igbo, Hausa, French and Spanish, making it a multilingual customer-service tool.
The upgraded application also offers incentives including 100GB of free data for first-time registrations, a 100% bonus on recharges, selected data offers such as 10GB for N2,500, and an additional 10% data bonus on bundle purchases.
Technology at the Heart of New Campaign
Speaking during the event, Uche Ogwuda, who delivered the company’s welcome address, said digital technology has become increasingly important to personal and business development.
She linked the “Never Settle For Less” message to the growing role of digital services in helping individuals pursue their ambitions and improve everyday experiences.
The campaign encourages Nigerians to demand more from themselves, their choices and the services they use as they pursue personal and professional goals.
Personal Stories Reinforce Campaign Message
The launch also featured personal accounts from guests who reflected on the idea of refusing to settle for less.
Fashion entrepreneur Mai Atafo spoke about leaving a successful corporate career to pursue fashion, a decision that eventually led to his emergence as one of Africa’s prominent fashion designers.
Columnist and television anchor Dr Reuben Abati similarly discussed his approach to continually challenging himself professionally.
Abati also praised Glo’s emphasis on innovation, describing innovation as essential to sustained success across technology, business and other industries.
The Bigger Picture
Glo’s latest product rollout comes as telecom operators increasingly compete not only on network connectivity but also on the value-added services surrounding it.
With the new campaign, the company is combining additional voice and data benefits with an upgraded digital platform and AI-assisted customer service.
The introduction of Gloria is particularly notable as Nigerian telecom operators increasingly explore artificial intelligence to automate customer support and make digital services easier to access.
For Glo, the challenge now will be turning the new offerings into sustained customer engagement while ensuring that the additional benefits translate into a noticeably better experience for subscribers.
The company’s “Never Settle For Less” campaign therefore represents both a marketing message and a broader attempt to position its products around greater value, digital convenience and customer choice.
